Emma Robinson Promoted to VP of Partnerships at Merlin

Emma Robinson Promoted to VP of Partnerships at Merlin

Independent music licensing agency Merlin has announced the promotion of Emma Robinson to Vice President of Partnerships, marking a significant step in the company's ongoing leadership expansion.

Five Executives Promoted in Leadership Reshuffle

The appointment comes as part of a wider restructuring within Merlin's Partnerships division, revealed on June 2. The organization has promoted five senior executives in total as it looks to enhance its commercial growth and operational effectiveness.

Robinson's Journey at Merlin

Since joining Merlin's London office in 2018 as Member Services Manager, Robinson has played an increasingly important role in the company's commercial operations. Throughout her tenure, she has contributed across areas including commercial strategy, rights management, and platform partnerships.

New Role and Responsibilities

In her new position, Robinson will oversee key global partner relationships and help shape Merlin's partnership strategy. Her responsibilities will span collaborations with digital streaming platforms, social media companies, and emerging AI-driven music businesses as the organization continues to expand its global reach.