Universal Music Group and TikTok Strike a New Note Together

In 2024, two giants of the music world—Universal Music Group (UMG) and TikTok—decided to take their partnership to a new level. The companies announced a fresh, multi-year global licensing agreement designed to bring even more music, creativity, and opportunity to artists, songwriters, creators, and fans around the world.

With the new deal, TikTok’s global community will keep enjoying UMG’s vast catalog of music, while UMG’s artists and songwriters gain more ways to connect with fans. The partnership promises expanded marketing, advertising, and e-commerce tools, along with advanced technology to boost both creativity and commercial success.

But it’s not just about access—UMG and TikTok are making a strong commitment to supporting human artistry. Together, they’ll work to remove unauthorized AI-generated music from the platform and ensure that artists and songwriters receive proper credit and fair compensation.

As the partnership grows, expect to see deeper collaboration in fan engagement and artist development, especially in lifting up emerging talent. Both companies believe this strengthened alliance will create richer experiences for fans and greater career opportunities for artists everywhere.

As Michael Nash from UMG put it, the goal is to continue pioneering new ways for artists to thrive in the digital age. And for TikTok’s Tracy Gardner, the excitement lies in helping more artists and songwriters reach global audiences and build lasting communities. The future of music discovery, it seems, just got a little brighter—and a lot more connected.